A hollow firm has no offices, no employees. It owns a domain name, customer and producer relationships and its own reputation. The goal of the hollow firm is to adapt to markets. In the times of market expansion, it can seize the market opportunities and create value. In the hard times, it costs next to nothing to own.
The hollow firm is agile, and embracing the philosophy of optionality. This elusive entity owns nothing but the ethereal wealth of know-how and connections. It shuns the physical for the digital, preferring a virtual presence over concrete walls.
The hollow firm is a network, not a hierarchy. Collaborators, not employees, pulse through its veins, their efforts as transient as the firm itself. It forges alliances with delivery and logistics companies, but only as fleeting partnerships, easily made and undone.
Education and marketing are whispers in the digital wind, webinars recorded in solitude, reaching those who seek knowledge at their leisure. The firm avoids the shackles of long-term contracts and fixed payments, instead weaving a web of possibilities, always asking how each tie adds options without obligations.
Responsive to the market's rhythm, the hollow firm expands and contracts with demand. It seizes opportunities, mines them, and fades away when they're exhausted. It's a symbol of adaptability and choice, thriving in the depths of the dark forest.
