The niche…

The niche

There is something lurking in the shadows of the commercial world. It's the niche and microbrands created by niche demands, but especially by eccentric entrepreneurs.

The niche represents a return to the essence, a rebellion against the blinding glare of mass consumerism. Just as darkness allows for a genuine, unadulterated perception of reality, microbrands offer authenticity in an era of manufactured appeal. They are the whispers in a world of shouts, providing a personal touch in an otherwise impersonal mass market corporate landscape.

In this quiet rebellion, these brands echo the philosophy of decentralized energy and currency. Like opting for solar power or Bitcoin, choosing a microbrand is a conscious decision to step away from the centralized, controlled norms of consumerism. These microbrands are not just products; they are statements of individuality and choice. In a world oversaturated with stimuli, microbrands offer a sanctuary, a return to simplicity and genuineness.

There are two ways to create a lot of value. Help a lot of people at least a little, or help a few people a lot. There are not many people in the dark forest, so the latter is a more prevalent way to value creation in the dark forest, although both exist.

There is a fashion designer with a microbrand, a special milk producer with a small farm that makes amazing milk for flat whites, a microlot coffee importer and brewer. A massage therapist with a family business of their own techniques. A resilient internet service provider that offers privacy centric server housing. A phone dealer with specialized privacy centric GrapheneOS based phones. A niche musician channeling the energy of a dark forest. An ice cream maker using herbs that grow in the dark forest. A shaman combining various mushrooms and herbs for every situation.

And an anonymous biographer of people living in the dark forest... 👋